The Oklahoma Travel Association (OTIA) recently hosted its annual RedBud Award Ceremony, honoring the state’s top tourism attractions, events, programs and organizations. Visit Claremore was recognized for its efforts to serve and promote Claremore’s tourism and hospitality industry, receiving awards in numerous categories.
Winning entries include:
- RedBud: Best Pandemic Related Campaign – Visit Claremore’s “Wish You Were Here” Campaign
- Merit: Best Overall Marketing Campaign (Small Budget Organization) – Visit Claremore FY 21 – 22 Strategic Marketing Plan
- Merit: Best Partnership – Best Partnership-Rodeo Arena Interlocal Cooperative
- Merit: Outstanding Attraction – Claremore Mountain Bike Trails
Open to all Oklahoma tourism entities, the RedBud Awards represent the highest honor given in the Oklahoma tourism industry, with 37 awards being distributed across 17 categories. All entries were evaluated by a slate of tourism professionals on specific criteria, including customer service and experience, marketing effectiveness, media relations, variety of audiences reached, value and overall creativity.
“It is a true honor and privilege to be recognized by our peers as a RedBud recipient,” said Tanya Andrews, executive director of Visit Claremore. “Each day, our team strives to utilize creative and innovative methods to market our community. I am incredibly grateful for the support and partnerships which allow us to continue our mission of promoting Claremore as a top tourism destination.”
Visit Claremore closely partners with the OTIA to foster tourism opportunities across the state and has been involved in planning the Oklahoma Tourism Conference, the Lieutenant Governor’s Tourism Summits, and several legislation initiatives.
On July 1, Andrews began her term as OTIA Chair and will oversee its executive committee. The committee is made up of OTIA officers who are elected by the association membership to serve and represent the views and interests of Oklahoma’s tourism industry. Andrews’ term will run through June 30, 2023.